The goal was to position United Auto Film as a trusted, established brand not just another supplier while staying approachable for first-time buyers.
The main challenge was product complexity: multiple film types (Ceramic, Carbon, Dyed, Chameleon, PPF) had to be presented clearly for retail buyers, installers, and dealers alike.
Trust was another hurdle dealers need proof before switching suppliers. We tackled this with testimonials, warranty highlights, and clear “Become a Dealer” and “Find an Installer” paths.